Marketing and Marketing Strategy Coursework Example | Topics and Well Written Essays - 1250 words

Marketing and Marketing Strategy - Coursework ExampleIn light of this, this paper is a marketing outline for a hypothetical new business. 1. NAME, LOCATION & NATURE. Sequrex Security Services testament be a service provider for security and related provisions solutions that pass on cover a wide spectrum of security needs. It bequeath be located at Inglewood in Los Angeles, California. This choice of location is calculated and purposed. The market there is un utilise and there are many avenues for growth and diversification. Sequrex Security Services will be a security provision business. It will specialize in an set forth of inter related security Services. At the roll out, it will specialize in commercial and residential guarding, consultancy and events security. With time and growth, the company will expand its operations to GSM alarm installation, CCTV, private investigation, dog training and executive/ VIP protection. This should be in the second growth tenure. Lastly, the company should grow to offer information security, which will involve coding for computers, ph unmatcheds, internet portals and virtual stores and offices. 2. SELF-ANALYSIS Ensure that the self-analysis is relevant to the proposed service and that you make the comparisons. Security is a personal take repayable to the influences of the environment. I have researched widely on security from a personal interest to understand the key components of such a business. My fascination with security systems and creations has afire(p) my interest and eventual understanding of a business that has a potential market that has not been exploited fully. To run a security services business, one ought to have a number of skills, abilities and competencies. It is hard to find all these traits in a single individual but for the lack of them, employment of qualified antonymous individuals should have a fully functional team. I am well placed to run such a business because the security business require s communicative and spatial aptitudes. I am also flexible and attentive to detail. The use of the important critical thinking and decision making is also imperative in management and running of the business. The knowledge of the market and the information acquired from previous observation and research has also put me in an apt place to deliver in the business. The security service business however requires leadership, firmness and general managerial skills which I lack. This predisposed the business for failure but with the employment of a manager, this will be taken care of. The potential market requires competitiveness and abrasiveness it is a business for the tough. It requires knowledge of the changing security services, creativity to lure customers and the innovativeness to substantiate them. Previous experience is important as it is expediency for start-up and growth. The market also looks up to the service providers for deployment of guards who have a set of expected ethic s and who female genitals conduct themselves properly and sensibly in the line of duty. This therefore calls from leadership and role modeling. It also means that enforcement of discipline on the workforce is key. As I am not endowed with such competence and skill, I will source an experienced manager who should oversee operations and human resource. This will append for my lack of prior experience and also have the effect upon the employees to give guidance and set an example. The leadership of such an individual will be the derriere that the reputation of the company will ride on. California has a set societal