Advertisements Advantages and Disadvantages - 756 Words

Discuss the advantages and disadvantages of advertisements. Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advertising is a multi-billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. An advertisement is a product and like every other product in the world, it has its pros and cons. Advertisements are used to sell products. Businesses advertise their products to†¦show more content†¦This ability of advertisements to make people do something can also be a disadvantage. Advertisements can sometimes be so persuasive as to make the viewers buy something that they may not actually need or may in fact be harmful to them. They achieve this by creating false impressions about their products. A certain cigarette advertisement for example, may show that people who smoke a certain brand of cigarette are more successful than others. This not only creates a false impression upon the viewers about success but also encourages them to smoke. This creation of false impressions is very common in advertising. In fact, this creation of false impressions is what makes advertisements so influential in shaping a consumer. Advertisements have also been known to play to certain stereotypes. They have, on occasions, downplayed people with certain physical attributes. Only ‘beautiful’ people are employed to appear in advertisements for various products. Advertisement agencies hardly ever employ people of ‘average beauty’. Food commercials never have malnourished people. Energy drink advertisements always have athletic models taking part in sports. The Marlboro Man is always a ‘ruggedly handsome cowboy’. All these advertisements play to various stereotypes. These types of advertisement create the impression that being normal and ordinary isn’t good enough. Another disadvantage of advertisement is the sheerShow MoreRelatedInteractive Advertisement : The Goals Of Interactive Advertising1559 Words   |  7 Pagesare reading about it on the advertisement that they release of the new product. We read about the product on the interactive advertisement that they have posted. What is interactive advertisement and what are the goals of interactive advertising? Why do consumers use an interactive advertisement? What elements make it happen? â€Å"Stepping into the shoes† of the consumers is one of the main things that people need to think about when they see the interactive advertisements. There is a ton of work thatRead MoreChallenges Of The 21st Century And The Role Of Advertising1281 Words   |  6 Pagespurchase it. Here, we will mainly discuss about the advantages and disadvantages of the challenges of the 21st century and the role of advertising in the future. Advertisements play a significant role in todays economy. They are useful for both the customers and the producers as they help the customers by providing information’s about the products and services they offer. The benefit of an advertising is the economic growth. If the advertisement is very informative and useful then there will be anRead MoreMobile Advertising Is A Beneficial Way For Promoting A Business1295 Words   |  6 PagesAnyone who owns a mobile device has experienced an advertisement popping up on their screen, interrupting their routine. But certain people wonder if these advertisements serve their purpose in being effective? There have been studies proving that mobile advertising is a beneficial way to promote a business. With the growth of social media, there are tons of advantages and some fixable disadvantages stated in â€Å"A More Effective Way to Advertise the Distance Education Programmes: Mobile Marketing ApproachRead MoreAdvantages and Disadvantages of Internet Advertising In Promoting Products to Consumers671 Words   |  3 Pagesthe modern and easiest ways of advertising a certain product. This study was made to identify the advantages and disadvantages of internet advertising. It could somehow help business people and even marketing management students. It is because nowadays more and more people were involved in internet advertising. This will help them to gain a deeper knowledge about the advantages and disadvantages of internet advertising. This study will probably help marketing students in their future career becauseRead MoreAdvantages of mass media1332 Words   |  6 Pagesï » ¿Do the advantages of Mass Media outweigh the disadvantages? Mass media refers collectively to all the media technologies that are intended to reach a large audience via mass communication. There are various forms of mass media such as radio, television, movies, magazines, newspapers and the World Wide Web. Mass Media enjoys a very prominent role in our lives and thus, it is believed to influence our society. There are positive and negative effects of mass media on our society. This essay willRead More Advertising Essay1062 Words   |  5 Pagesadvertising budget, e.g.: * As a percentage of past sales- the advantage of this is, using finance already earned. The disadvantage of this is, it ignores changes in the future market * As a percentage of future sales- the advantage of this is, it is very flexible. The disadvantage of this is problems can occur if, sales targets are not met. * Based on competitor expenditure- the advantage of this, easy assess to the market. The disadvantage of this is, it can lead to competitors gaining theRead MoreInternet Promotion : Advantages And Disadvantages Essay1180 Words   |  5 PagesInternet Promotion - Advantages and Disadvantages By Carla Lendor | Submitted On July 23, 2005 Recommend Article Article Comments 3 Print Article Share this article on Facebook 9 Share this article on Twitter 6 Share this article on Google+ 2 Share this article on Linkedin 2 Share this article on StumbleUpon 3 Share this article on Delicious 2 Share this article on Digg 1 Share this article on Reddit 1 Share this article on Pinterest 1 The emergence of globalise trade, increase in foreignRead MoreInternet Promotion - Advantages and Disadvantages1127 Words   |  5 Pagesfor cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaperRead MoreEssay about Tesco PLC and Its Effective Recruitment and Selection908 Words   |  4 Pages This in turn would then be submitted and stored on their database and in return a receipt would be sent to the applicants email address notifying them that it has been received. Filling in the application form in this way has its advantage as its cheaper application forms do not have to be printed or posted to the applicants who wanted to apply for a particular job. Its quicker as completed forms are stored on the database and can therefore make it easier to find certainRead MoreQuestions On Recruitment And Selection Criteria Essay1176 Words   |  5 Pagesbest candidate for a job opening. There are both internal and external methods. The internal methods of recruitment are: ï‚ § Advertisement such as in newspapers and email ï‚ § Word of mouth by workmates and friends ï‚ § Employee referrals internally within the organisation ï‚ § Internal announcement for promotion External Methods of Recruitment are: ï‚ § Recruitment Agency ï‚ § Job advertisements on websites ï‚ § Campus recruitment ï‚ § Use of social media such as LinkedIn According to the scenario for LPV School’s marketing

What Are The Effects Of Concussions In Sports - 1331 Words

In November of 2016 Former NFL Football player, Kevin Turner died of Amyotrophic Lateral Sclerosis (ALS) at the age of forty-six years old. Shockingly, it was found after his death that he died of Chronic Traumatic Encephalopathy (CTE) not ALS. From this new discovery, the idea of ALS and CTE being linked was brought forth. ALS is a disease that attacks and weakens all other parts of the body except the brain, whereas CTE is a brain disease that is found in people who have experienced repetitive head injuries. There has been multiple studies and research on why older athletes are becoming diagnosed with ALS or CTE but now scientists are starting to find the disease in younger athletes as well. The number one fact that has been linked to†¦show more content†¦However, there are two types of ALS, which are Sporadic ALS and Familial ALS. Sporadic ALS can happen to anyone and makes up most of 90% to 95% of cases, while Familial ALS is inherited and thats about 5% to 10% of cases. Some ailments related to the disease are Primary Lateral Sclerosis (PLS), Progressive Bulbar Palsy (PBP), and Werdnig-Hoffman disease. PLS is a slightly less severe form of ALS, but it does affect the upper body. PBP is a muscle weakness of the body, however, the lower body is affected. Werdnig-Hoffman is a spinal cord disease that affects both children and infants. For all three types, there is no treatment or cure that will slow down the progression. In support of the patients with ALS, multiple support groups have been made, and in addition, patients will donate their brain to science to further the research in finding a cure. In result, ALS isnt the only disease that poses a big issue in sports, CTE also has a notable impact. While ALS attacks the body except for the brain, CTE is a disease that attacks the brain and can only be diagnosed after death. According to the Concussion Legacy Foundation, the way CTE works is from a protein called tau. This protein clumps, spreads throughout the brain and ends up killing the brain cells. During the disease, the victims mood and behavior are affected as well as changing their impulse control, causing depression, aggression, and paranoia. The causes of CTEShow MoreRelatedSports Is The Most Dangerous Sport1464 Words   |  6 Pagessociety, sports are the main highlight in the lives of youth, collegiate, and some adults. Many boys and girls have hopes and dreams of one day becoming a professional athlete. Many people are so involved in the love of the game, that they are unaware if the dangers their children are in. The most dangerous sport involves the lives of males. Over the past decade, many athletes have died or have brain problems because of so many hits t o the head, causing them to have a concussion. Concussions damageRead MoreAthletes And Concussions With Concussions1738 Words   |  7 Pages300,000 concussions each year (11 Facts). A concussion is a traumatic brain injury that causes swelling of the brain s soft tissue and disrupts normal brain function (Concussion). A concussion has potential to impact memory and coordination for the rest of the athlete s life along with lead to other, more serious, brain injuries. In order for athletes to reduce the effects from concussions, they need to be educated on the symptoms, ways to avoid the injury, and the possible lifelong effects. ForRead MoreConcussions : Headgear For High School1565 Words   |  7 Pages Concussions: Headgear for High School Hunter Brock Harrison Mr. Brian Wayne Townsend 11th Grade English 5 March 2015 Concussions: Headgear for High School Introduction- Specialized headgear and better concussion protocol should be utilized in high school sports to prevent serious brain injuries. What is a Concussion? Definition and Causes Symptoms and Effects Long-Term Effects High School/College Statistics On Concussions Concussion Stats Wake Forest Study How To Provide SafetyRead MoreThe Nfl : League Of Denial1317 Words   |  6 Pagesquestion the NFL’s concussion protocol. The book was originally produced as a documentary on PBS, which aired in 2010. The two authors, Mark and Steve Fainaru are ESPN reporters, and brothers. Steve Fainaru formerly worked as a war reporter in Iraq, while Mark Fainaru primarily focused on sports journalism. In an interview with the Chicago Tribune, Mark Fairnaru describes the book as documenting pretty extensively two decades worth of denial by the league to basically bury the concussion issue as anythingRead MoreThe Price of Concussions in Sports1084 Words   |  4 PagesWebster’s story highlights the devastating effect concussions can have in a short timeframe. Because brain injuries are known to develop quickly it is important that the NFL responds quickly to this concussion crisis. The NFL is the most popular professional sports league in the world: according to Forbes Magazine the N FL generated over $9 billion in revenue this past year. Despite this success the NFL faces a legitimate threat against brain injuries and concussions. Although the NFL is popular, they shouldRead MoreSports And Play After A Concussion913 Words   |  4 PagesReturning to Sports and Play After A Concussion, Pediatric A concussion is a brain injury from a direct blow to the head or body. This blow causes the brain to shake quickly back and forth inside the skull. This can damage brain cells and cause chemical changes in the brain. Concussions can have serious effects on a child s developing brain. Children may get a concussion while playing sports or doing athletic activities. 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In the United States sports, still plays a significant role as one of the leading entertainment industries in the country. In 2010, the big four US professional sports leagues, NFL, NBA, MLB, NHL, generated $22 billion in gross revenue, with the whole US sports industry generatingRead MoreConcussions Affecting The Lives Of Athletes1470 Words   |  6 PagesConcussions Affecting the Lives of Athletes In today’s society, sports are the main highlight in the lives of youth, collegiate, and some adults. Many boys and girls have hopes and dreams of one day becoming a professional athlete. Many people are so involved in the love of the game, that they are unaware if the dangers their children are in. The most dangerous sport involves the lives of males. Over the past decade, many athletes have died or have brain problems because of so many hits to theRead MorePersuasive Speech On Concussions1276 Words   |  6 Pagescaused through playing sports and getting in accidents at any moment of time. Soccer is known as a contact sport from headers to player-player contact. Any type of contact while playing soccer the risk of injuries depend on how hard the compact is. Injuries from playing soccer that are common are concussions, they are a major factor that can cause brain-trauma. Soccer isn’t the only sport with the risk of concussions, any sport with any physical contact has a risk of concussions, or any other injuries

Legal Aspects of International Trade and Enterprise Multi National Co

Question: Write about theLegal Aspects of International Trade and Enterprise for Multi National Company. Answer: Introduction Commonwealth Bank of Australia as a Multinational company The Commonwealth Bank of Australia is the fourth largest Australian multinational company operating at a global level having various branches in most parts of the world. Currently, the bank had adopted the utilization of Information Technologies in the delivery of most of its services making the operations faster, effective and cheaper in comparison before the IT technologies were launched. It is a multinational business bank with branches in across New Zealand Asia, Fiji, USA and the United Kingdom. It was founded by the Commonwealth Bank Act on 1911 which was launched by Andrew Fisher Labor Government. At times, the bank was initiated to have both the savings and general businesses of the bank which was a rare issue at that time(Hannan, 2013, p. 3). The research also reveals that the bank was the first in Australia to receive the federal government guarantee. The bank initiated its first branch in the City of Melbourne on the 15th July 1992 and later in 1993, the bank advanced various branches in six states. In 1916, the bank developed and moved its head office to the Sydney, followed by other branches in the New Guinea and later in Queensland. According to the research conducted, the bank is controlled by the Australian Prudential Regulation Authority (APRA) as stated by the authority of the Banking Act launched 1959(Saunders, 2014, p. 22). The bank is run through various strategies such as encouraged diversity in leadership that targets in improving the proportion of the roles of the managers and give women 35% of the responsibilities. Also,new simple work approaches are being implemented by the bank to ensure effective service delivery. Respect and inclusivity are also a crucial element encouraged by the bank contributing profoundly towards the growth of the bank(Workplace Gender Equality Agency, 2012, p. 2). Number of Employees in Common Wealth Bank of Australia The Company operates worldwide with more than 52,000 employees of which about 6000 of the employees were selected to deal with the information technology system the Bank utilizes to save the cost of production. The system also has aided effectiveness of service delivery making it possible people to transact via the internet without necessarily traveling. The company was founded in the year 1911 by the Australian government and is among the four big Australian Banks hence; it was launched as a state bank. Studies reveal that the Bank currently has more than 800,000 shareholders(Daniel Alan, 2014, p. 6). The Bank provides various services for instance retail, investments, business and institutional banking(Desker Osman, 2006, p. 24). CBA is a large multinational bank headquartered in Sydney, Australia. The bank is located in the headquarters of Darling Harbor, Sydney in Australia. The bank serves the people at the global level. Crucial people for the operation of the Bank Catherine Livingstone who is the Chairman, Ian Narev the CEO and managing director. The bank deals with a variety of products some of which include investment banking, corporate banking advice, online banking, credit cards, and wealth management advises. Studies reveal that the bank is the largest one in the southern hemisphere(Eliza, 2016, p. 1). Regulatory Framework Affecting Commonwealth Company The Commonwealth Bank of Australia led by its former head David Murray conducted the government commissioned financial service inquiry regulatory approach. The plan demanded that if one owns a credit card, have a loan, a bank deposit, superannuation, it touched the finances of the investors. The approach sought to iron out many of the competitive inequities in the bank system that otherwise would affect smaller regional banks negatively and accept the fact that digital revolution was changing the flow of finances which was a new approach adopted by the regulatory framework(Jamie James, 2014, p. 1). The system has also created an expensive atmosphere to the clients and consumers and lacks competition hence, to them the system is unessential. The system when implemented is likely to impact the bank more negatively since the bank will be forced to employ approaches that harm the consumer. Some of the suggested strategies entail reducing dividends payments to shareholders and also increasing interest rates of borrowing. The risks that were caused by the financial crisis in Australia impacted the operation of the CBA bank too. In the regulation, the penalties for breaches were boosted, tougher bans were employed for financial advisers and also the utilization of pay systems to fund the watchdog. To curb this influence of the bank to customers, studies reveal that the management was urged to charge the shareholders on the charges of keeping the safety of bank rather than imposing such to clients. The system from the discussion can be concluded that it was mainly launched to help the operation of the bank in the harsh conditions of the financial crisis of the Australia as a country which had an adverse impact on the customers of the bank since they were charged heavily in terms of the loans accessed and given small dividends(Roger, 2007, p. 144). International Branches of the Commonwealth Bank of Australia In Asia, the Bank has branches in Hong Kong, Japan, Indonesia, Singapore, and Vietnam. The bank of CBA gives a variety of services to both the Australian clients within the regions that have an interest in doing business with Australia. The bank also has branches in New Zealand since the bank has its license and operates in Corporate and institutional clients in New Zealand with a comprehensive range of products and services for instance transaction and banking, capital markets, global markets and research. It has also expanded to Europe building partnerships to give an opportunity for specialists' investments. The Bank has another branch in North America located in the city of New York. It offers a range of financial services to Australian and New Zealand corporate, institutional clients and also provides the people of North America with business connections in both Australia and New Zealand. The bank has various branches located all over the world for stance, in China called the Beijing commonwealth bank branch located in China world Tower Room 4606. Commonwealth Bank Mumbai branch level is also another branch of CBA. Another Branch is based in Tokyo Japan called the Commonwealth Bank Tokyo Branch. Employees working in the branches are drawn from the respective countries hence the source of employment to both Australian and non-Australian(Tim, 2014, p. 485). Trade Agreements Favoring the Growth and Operation of CBA India and Australia seem to have initiated an agreement on the best approach to employ to improve the bilateral trade between the two countries. It is due to the backdrop in the level of investments that made the two countries to initiate an agreement on the way forward to improve trade. Australia and India agreed in 2008 April to undertake a feasibility study for a possible feasibility agreement targeting to improve the economic business relation. The agreement was essential since it targeted in removing barriers that otherwise would have imposed additional costs on both the exporters and also erode competitiveness. The two Nations agreeing helped multinational companies like the Commonwealth Bank to carry out its service delivery works in India without paying hefty charges as compared to before the agreement was launched(Anderson, 2013, p. 78). There was also another agreement between the government of the Republic of Singapore and the Government of the Commonwealth of the Australia for the avoidance of double taxation and the prevention of fiscal evasion on taxes on income. The agreement was to apply to both persons from either the two states. The agreement was signed on the 17th February 2003.The deal included free coverage of tariff access for goods, advanced access to market services. Provision of conducive environments for the operation of the business in both the states for instance provision of security giving an enabling environment for the functioning of the bank. The agreement has given the Commonwealth Bank of Australia to get national treatment procurements by the Agency of Singapore. Another crucial benefit gained from the deal was that it led to allowing of applications for preferential certificate of origin for the same classification of goods which now could be done for two years(Anz, 2014, p. 122). With these agreements, the Bank has been able to carry out its operations without straining since customers are charged cheaply due to small fees imposed on the loans borrowed by the customers. It has also allowed the bank to transfer information including electronic data from its branches to the main office in Australia. Also, the agreement especially, that with Singapore has created a perfect infrastructure where Singapore is utilized to cover other Asian markets and therefore realizing better economies of scale of the Bank(Hanrahan, 2008, p. 63). Conclusion To sum up, the Commonwealth Bank of Australia has helped profoundly not only the economy of Australia but also advancing the economies of other states like America through the taxes paid by the government. Relationships between Australia and other countries have being improved courtesy of the Commonwealth Bank of Australia. Technology has advanced to a more standard level; employment opportunities offered to many people both the Australian and other employees from without. Therefore launching such economy developmental businesses is so paramount to both the country and the people at large since employment is provided and also they can access to the necessary goods and services needed in their lives(Jones, 2009, p. 110). The agreements between the state of Australia and other countries have provided conducive environments for the operation of the business both financial support, security and lowering of tariff charges employed to the bank. For the Bank to continue growing globally, there is need to ensure that alliances are set both locally and internationally for the better access to the market, build a network and trying to win the support of local agencies and government agencies too(Dunleavy, 2008, p. 64). References Anderson, H., 2013. Corporate insolvency and the protection of lost employee entitlements: Issues in enforcement. Australia Journal of Labor Law, 26(1), pp. 75-101. Anz, M., 2014. Caged Tiger: The Transformation of the of the Asian Financial System. Anz insight Journal research, 33(5), pp. 110-187. Daniel, S. Alan, T., 2014. How Commonwealth Bank of Australia Gained Benefits Using Standards -Based , Multi-provider Cloud Model. Mis Quarterly produced Journal, 13(4), pp. 1-14. Desker, B. Osman, M., 2006. Rajaratnam on Singapore: from ideas tp reality. 1 ed. Singapore: World Scientific Publishing. Dunleavy, P., 2008. Explaining the privatization Boom : public choice versus Radical choice review. 2nd ed ed. London: Public Administration department. Eliza, B., 2016. Commensurate: Government must consider royal commission into disgraceful practices, Labor says., Sydney: ABC News. Hannan, P., 2013. Big Bank Finance reef destruction,activitists claims. 1st ed. Sydney: Morning Heralds. Hanrahan, P., 2008. ASIC review Should make it Smarter. Australian Financial Review Journals, 20(6), pp. 60-110. Jamie, F. James, E., 2014. Former CBA Boss Norris Blames Scandal on Rogues, Sydney: online. Jones, E., 2009. The crisis and the Australian financial sector. Journal of Australian political economy, 64(4), pp. 91-116. Roger, W., 2007. Privatization in Australia: How Much and what impacts. 2nd ed. Canberra: University of Canberra. Saunders, A., 2014. Australian Bank faces pressure over support for coal projects. 2nd ed. Sydney: Morning Herald. Tim, M., 2014. Financial Services Enforcement , ASIC,Proof. 2nd ed. Hansard: Sydney. Workplace Gender Equality Agency, 2012. Women in Leadership Commonwealth Bank case study, Sydney: Workplace Gender Equality Agency.

The Lesson by Toni Cade Bambara free essay sample

Bambara’s â€Å"The Lesson† takes place during the 1960s and focuses on elements of economic inequality and education. A voluntary, unpaid instructor, Miss Moore, aims to teach an invaluable lesson to several impoverish students living under the bottom class of economy. In an effort to encourage their academic development, Miss Moore exposes her students to reasons for education while shining light on her statement, â€Å"Where are we are is who we are, but it don’t necessarily have to be that way. † Unable to identify themselves with Miss Moore and her passion for their involvement in educational activities, the students were opposed to the idea of investing time in her teachings. The hour leading into Miss Moore’s final lesson, Sylvia, a student with the utmost aversive attitude, expressed, â€Å"I’m really hating this nappy-head†¦ and her goddamn college degree. I’d much rather go to the pool or to the show where it’s cool. We will write a custom essay sample on The Lesson by Toni Cade Bambara or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † As Sylvia follows such thoughts, her fellow students seem to share similar feelings of disinterest. Their lack of attention towards Miss Moore’s directions and floundering interactions with one another could reflect a lack of regulation and order in their regular lives. The group of indifferent, restless students had lived obliviously to the lives which were lived outside of a poverty-stricken environment. â€Å"And then she gets to the part about we all poor and live in the slums, which I don’t feature. † On the way to F. A. O. Schwarz, the students were entertained by their first encounter of riding a taxi cab, and upon exiting the cab they were especially astounded by the difference in atmosphere and women dressed in fur coats and stockings despite the warmth of temperature that day. Standing outside of F. A. O. Schwarz, they were overwhelmed by the surprisingly classy set of toys on display as well as their high values in price. Along with the other students, Sylvia was unable to fight back the absurdity felt in paying such money for an overall trivial item. â€Å"’Unbelievable,’ I hear myself say and am really stunned. I read it again for myself just in case†¦ Same thing. For some reason this pisses me off. † More so, she questioned the lives of people as well as their work, who were capable of buying such items. â€Å"I’m thinkin about this tricky toy I saw in the store†¦ Thirty-five dollars and the whole household could visit Grandaddy Nelson in the country. Thirty-five dollars would pay for the rent and the piano bill too. † Sylvia experiences feelings of uncertainty and hesitation towards Miss Moore’s suggestion to step inside the toy store. â€Å"We all walkin on tiptoe and hardly touchin the games and puzzles†¦ And I watched Miss Moore who is steady watchin us like she waiting for a sign. † Her once bold and unwavering outlook on common life was tested by Miss Moore. Sylvia was able to realize that much more was achievable in her lifetime than the lifestyle of which she was accustomed to would offer. Miss Moore embedded an unforgettable moral in education. The statement, â€Å"where we are is who we are†, eventually rang truth to her students, however, it had resonated a greater urgency within them to change the accuracy of its proclamation.